Selected Writing Samples
"The best way to have a good idea is to have lots of ideas."
– Linus Pauling
A lifelong learner, Wendy is passionate about writing, and her work reflects it, showcasing versatility, range and a commitment to excellence no matter how big or small a project is. Wendy is a self-described "factory of story ideas." She writes clearly and concisely, because readers shouldn't have to read a sentence three times to understand its meaning. Wendy expertly captures the essence of people, places and events, and she produces clean copy on time, every time.
All articles are copyright Wendy Helfenbaum and available for download here in PDF format. No reproduction permitted in any form without prior authorization. Please contact us to request reprint rights.
Profiles
- Perfect Entry: Alexandre Despatie – Costco Connection
- A Little 'Moon' Light: Twilight's Norma Hill-Patton – Make-Up Artist
- Marrying Art & Theatre: Pamela Mingo – East of the City
- Against The Grain: Tom Siebel – Lifestyles
- Sweet Scentsation: Victoria Christian – Lifestyles
- Man of Mystery: Michael Glazer – Lifestyles
- Treatment Plan: Sam Watson – Lifestyles
Philanthropy/Business/Corporate
- The Journey From Suits to Self-Sufficiency – Goodness Portland
- Building Bridges: The Lenny Zakim Fund – SmartLink.org
- Sugar Shack Success – Costco Connection
- Three Decades of Stellar Service: Cameron Somerville – CN People
- Helping Inner-City Youth: Jamila Knox – CN People
- Making a Difference: The Willary Foundation – SmartLink.org
- CN Donates Historic Railcar to Illinois – CN Press Release
Parenting/Family
- Are You A Bad Hockey Parent? – ParentsCanada
- How To Raise Charitable Kids – ParentsCanada
- Picky Eaters – Canadian Family
- Carving Out Guilt-Free Couple Time – WestCoast Families
- Emergency Preparedness: Is Your Family Ready? – Exceptional Family
- Show Biz Kids – WestCoast Families
- Back-to-School Organizing – Costco Connection
- Should I Stay or Should I Go – Back to Work? – WestCoast Families
- Sleep at Last: An ode to my electric toothbrush – iVillage Parenting
Design/Art/Decor
- The Hobbit House – Canadian Architecture & Design
- Ad Agency Profile: RedWhite&Blue – Applied Arts Magazine
- Ronda Diamond – Wall to Wall
- Honey, They Drywalled The Kids – WestCoast Families
- Agent Provocateur: Frédéric Metz – Applied Arts Magazine
Travel/Fun Stuff
- Barton Creek Resort – Golf Event
- Canada's Top Tourist Destinations – Corporate Meetings & Events
- The Semi-Private Proposal: The Boyfriend, The Boss & Me – Real Weddings
- Baby Sherpa: for Extreme Parents – Costco Connection
